C|SUITE SALES CONVERSATIONS WORKSHOP
Build a More Confident, Capable Sales Team — In One Power‑Packed Day
The C│SUITE Sales Conversations Workshop helps your team master the conversations that matter most: the approach, discovery, value communication, objection handling, and the close.
Delivered on-site at your organization as a half-day or full-day training, this workshop is practical, hands‑on, and built for real‑world selling.
What This Workshop Is
The C│SUITE Sales Conversations Workshop is an interactive, high-energy professional development experience designed to help your salespeople and customer-facing staff:
- Strengthen their communication
- Improve their confidence
- Master the structure of a professional sales conversation
- Increase their effectiveness on calls, in meetings, and throughout the sales cycle
Unlike traditional training sessions that bombard teams with theory, this workshop uses:
⭐ real scenarios
⭐ guided practice
⭐ live coaching
⭐ immediate application
Your team will leave prepared, confident, and energized.
Who This Workshop Is For
This workshop is ideal for:
✔ Sales teams (inside, outside, B2B, account reps)
✔ Customer-facing professionals
✔ New hire cohorts
✔ SDR/BDR groups
✔ Service professionals transitioning to sales
✔ University sales teams
✔ Any team that needs better communication, clarity, and confidence
If your team interacts with customers, prospects, or decision-makers — this workshop helps them perform better.
What Your Team Will Learn
Teams will learn how to:
✔ Deliver a confident, professional approach
✔ Establish rapport quickly
✔ Guide the conversation with powerful discovery questions
✔ Identify real needs and business drivers
✔ Communicate value clearly and simply
✔ Tell the company story in a compelling way
✔ Handle objections naturally
✔ Move the conversation forward with purpose
✔ Close confidently without pressure
They will also practice these skills through structured exercises guided by your expertise.
Workshop Formats
Half-Day Workshop (3.5 hours)
Best for teams needing a focused session with strong fundamentals.
Includes:
- Approach mastery
- Discovery training
- Value message creation
- Interactive team activities
- Scenario exercises
- Real-time coaching
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Full-Day Workshop (7 hours)
Best for teams that want deeper practice and more application.
Includes everything in the half-day plus:
- Objection handling lab
- Message refining exercises
- Closing conversation practice
- Team roleplays
- Group feedback
- Additional scenarios by industry
Both formats are tailored to your company and team needs.
Customization Options
Every workshop can be customized to your team, industry, and role.
Options include:
- Manufacturing & Industrial
- Medical Device
- SaaS/Technology
- Professional Services
- Higher Education Sales Teams
- Mixed Teams / Cross‑Functional Groups
We ensure examples, scenarios, and roleplays match your real-world environment.
AI Roleplay Add-On
Teams also have the option to add AI-powered roleplay simulations, giving participants access to:
- Approach practice
- Approach + Discovery
- Approach + Discovery + Story
- Full sales conversation + close
They can also choose one of three tracks:
- Industry Sales
- Medical Device Sales
- Solutions-Based Sales
This option takes training retention to the next level.
What Makes This Workshop Different
⭐ Practical, Not Theoretical
Your team doesn’t just learn — they practice.
⭐ Built Around Learn – Practice – Apply
A proven skill-development model.
⭐ Led by a 25+ Year Sales Leader
Real-world experience, real-world examples, and real-world results.
⭐ High-Energy, Engaging Format
No lectures. No fluff. Only practical tools your team can use immediately.
What’s Included
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✔ Half-day or full-day workshop
✔ All exercises, worksheets, and materials
✔ Customized training based on your industry
✔ Team scenarios & practice sessions
✔ Live coaching & feedback
✔ Optional AI roleplay access
✔ Follow-up resource pack
Pricing
Half-Day Workshop
Starting at $4,300
Full-Day Workshop
Starting at $9,400
Optional Add-On: AI Roleplay Access
$100 per participant (industry track included)
Final pricing may vary based on group size, location, and customization.
Testimonials
“Thom recently did a virtual segment with our YP ERG. He shared relevant ways to help our 40 and under team members increase their professional engagement. His passion and professionalism are clear. I received several comments from our staff on the beneficial content and energy Thom exuded. I look forward to continuing our partnership.”
E Spence
“Thom Coats was my professor for the Professional Selling for Sales Executives course at MTSU. He is very engaging and teaches what it means to be a true, outstanding Sales Professional. I am more confident in myself and my abilities after his course. Thank you Thom!”
M Wanser
FAQ
Where do you deliver workshops?
Anywhere in the United States.
Is the workshop customizable?
Yes — we tailor examples, scenarios, and roleplays for your industry.
How many people can attend?
From small teams to large groups.
Do you include follow-up support?
Yes — follow-up resources are provided, and coaching is available.